My mom used to dress me.

Baby Alexander

The moment she stopped, I became
fascinated by why any of us wear what we do.

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Hi, I'm Alex.

Alexander Chon
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Fashion, to me, is culture in motion. I’m interested in how clothing carries history, signals identity, and evolves with the people who wear it.

I've designed
garments.

I learned to understand clothing by first learning how it’s made.

Built a startup
showcased at MoMA.

Kerra asked whether the future of textiles could feel more alive, natural, and connected to the world around us.

Worked inside
LVMH.

At Kendo, I learned how scale shapes taste, storytelling, and perception.

Launched a
secondhand marketplace.

TreeRacks changed how I think about value, taste, and permanence.

Together, they taught me to see fashion as a living cultural system.

Explore the work
Fashion design Kerra at MoMA Kendo LVMH TreeRacks Fashion show
Selected Work

Contact

Say hello.